Market America Review - A Review of the Market America Opportunity, Compensation Plan and Training

Market America is offering a wide range nutritional and other consumer items. In this review of the Market America opportunity, you will find the relevant facts and recommendations to determine if this opportunity is a good match for your home business plans.

Market America Company and Products

Market America LLC, a privately held company, was founded in 1992 by James Ridinger. The company is marketing nutritional supplements, cosmetics, personal-care, pet-care, auto-care and communications products, and electronics through a web portal, promoted by 180,000 independent sales representatives. Based in Greensboro, NC, the company posted 2008 sales of $282 million.

Market America Business Model and Marketing

The company is marketing its products through three types of distributors:

Sales Representative
Independent Distributor
UnFranchise Owner

A Sales Representative submits an Independent Distributor Application and Agreement without paying a subscription fee, and can buy products at wholesale for personal use or retailing.

An Independent Distributor pays a subscription fee of $ 129.95 plus 200BV of products and participates in the Management Performance Compensation Plan (MPCP), to earn Commissions and Management Bonuses. There is a $95 annual renewal fee and a monthly purchase requirement starting at 50BV and 10IBV Internet Business Volume (from purchases from Internet partner stores).

An UnFranchise Owner is a qualified and active Distributor who has joined the UnFranchise Business Development System with a minimum 12 month commitment. The financial involvement is to buy the UFO Business Support Materials Kit for $200 with a quarterly renewal of $75, plus quarterly fees and purchase, sales and earnings requirements.

An UnFranchise Owner must requalify every quarter. Under the UFO program, this requires participating in or conducting a number of company sponsored training courses, purchasing tickets to company events, presenting the Business Plan at least once per week, recruiting 2 new distributors and making at least $900 in commissions.

100BV product purchases
30IBV internet product purchases
900BV personal product sales

Market America Compensation Plan

The company uses a binary compensation plan, where you are building two legs in your Business Development Center (BDC). Commissions are paid out weekly in steps, as the leg with smallest volume reaches certain targets:

Payouts range from $300 at 1,200BV in the smallest leg to a total of $1,500 at 5,000BV in the smallest leg. Your volume accumulates for up to a year, until it is flushed. The maximum weekly check you can receive is $3,600. When your BDC reaches the maximum threshold (both legs at or above 5000BV), you are given a new BDC that you can place into your organization for an additional $3,600 per week.

Customer and Recruiting Targets

Assuming a 30BV monthly volume per customer and 100BV per distributor, your organization needs to have at least

6 active distributors and 60 customers for $300 payout, and
25 active distributors and 250 customers for $1,500 payout.

Market America Training

The company offers required training in the New Distributor Training, the "Basic Five" (attitude & knowledge, goals, retailing, recruiting & sponsoring, follow-up & duplication) and the National Meeting Training Seminar System. A special schedule of training events under the name of "Market America University" is open to UnFranchise Owners only.

The training in marketing is driven by the company's One-To-One marketing philosophy, and focuses on warm market and personal contact strategies. As a new distributor, you will receive a 90 Day Action Plan with assignments, to align yourself with the Market America Business Model.

Market America Opportunity and Review Summary

Market America is an established company with strong sales, and a range of valid products. Through its "Mall without Walls" web portal and customer surveys, the company is working to assess customer needs and market trends, and capitalize on these with new products.

Your main challenge in a Market America home business is to acquire acquire upwards of 6 distributors and 60 customers using the One-to-One Marketing approach. Building a strong customer base is much simpler using direct marketing strategies, which give you access to national consumer markets for as little as $0.20 per lead.

Find out how to apply these powerful MarketAmerica marketing strategies to your business step by step, starting right from where you are. Click the link now for your free MLM marketing report and MLM training videos.

The "underground" strategies that are revealed in these reports and videos have generated more than $12,000,000 in profits, for home business owners just like you. Today, they are creating a new six figure earner every six months. Click the link now to find out how you can be next.

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Market America Training - Discover the Secret to Success With Training For Market America

Market America training is an important part of running your "Unfranchise" business. First, participation in company training is a requirement for maintaining your business status. Second, effective training is the key to rapid growth and profits in your Market America business. Discover the secret that will super-charge your business training for maximum success.

Benefits of Market America Training

Market America training and evaluation in the Basic Five covers the areas of Retailing, Prospecting, Recruiting, Sponsoring and Follow-Up. The key to profits and business growth is your skill in marketing your products and services. Your company training covers mainly the use personal contacts and person-to person marketing. Let's look at the challenges for which your training must equip you

Challenges in Marketing: Finding Enough Leads

To receive a part time income of $ 1,500 per month, you need to have a business volume (BV) of at least 10,000 evenly placed in the two legs of your business center. If every member creates the minimum maintenance volume of 100 BV, you need 100 members in your center.

Your first challenge is to find a large enough audience for your marketing. Only a few prospects, around 2%, will buy from you on first contact, so you need a large number of leads to create the number of customers that you need. In our example, your center needs at least 5,000 qualified leads. Your circle of family, friends and personal acquaintances is not large enough for this.

Challenges in Marketing: Building Your Unique Selling Proposition

To compete well, you need offer your audience a compelling reason to buy from you, and not somewhere else. Market America offers some goods with unique features and benefits, such as the Isotonix antioxidant, neutraceuticals and anti-aging formulations. However, as you are reaching out to a wider audience, you are competing with other provider of comparable products. Therefore, you need to position yourself as a preferred provider to your customers.

Challenges in Marketing: Finding Active Distributors

To activate your business center and receive commissions on group volume, you need to recruit and keep at least one active distributor in each of the two legs. Your distributors should begin to generate their own business volume soon, so they need adequate training to face the two challenges above and build their own Market America business centers.

Successful Marketing Through Targeting

The good news is that these three challenges also point to the solution. Let's look for a minute at the thing that is important to your customers. People are not really seeking products and services, they are seeking solutions to their problems and answers to their needs.

So your secret to marketing success, the ingredient that you need to add to your Market America training, is your ability to position yourself as a trusted solution provider, to an audience that is actively seeking for solutions to their specific needs and desires. You can do this most effectively by focusing on a special niche within the large market served by Market America, for example professionals seeking to retain youthful energy and wellness in high stress jobs.

Building a List of Personal Leads

Use the internet and customer testimonials to identify a niche, a target market that you an relate to. Gather and publish useful generic information and position yourself as an expert in your target market. The phone and the internet allow you to contact thousands of prospective customers every month. Offer useful information in return for contact information, and build a list of personal leads that know and trust you. Now you have a large audience to which you can direct your personal marketing skills.

Seek Training in Direct Marketing

Your Market America training will be most effective if you add this skill of building your own circle of personal leads, through targeting, positioning and prospecting. This approach is known as direct marketing, and it is the simplest and most cost-effective marketing strategy for home business owners. Add this skill, and your Market America training will reach its full potential.

Your skills in direct marketing will also enable you to train your own distributors. Teach them how to use the targeting and list building tools that you have developed. This will complement their own Market America training, and empower them to build their own successful business centers. This is the key to true duplication, the fastest and most effective way to fully activate your distributors and build a huge Market America business.

Dr. Kai Druhl is a well respected network marketer. The "underground" marketing strategies that he is revealing in his sought after reports and videos have generated more than $14,000,000 in profits, for networkers just like you.

Discover how to apply the powerful Market America training strategies from this article to your business step by step, starting right from where you are. Click the link now for your free MLM marketing reports and videos.

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