Market America the Company.
Founded in 1992, by James H. Ridinger who was also previously involved with Amway. Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. The company operates in the United States, Canada, Australia, Hong Kong and Taiwan.
Market America The Opportunity?
Market America calls its MLM plan an "UnFranchise® Business." An individual can enter and operate their own unit of the business almost like a traditional franchise. The difference being no need for a brick-and-mortar location, leasing or rent expenses, franchise fees, monthly royalties, territorial restrictions, or operational concerns such as inventory or shipping and receiving.
Market America claims to have 180,000 distributors and that these individuals have earned over $1.8 billion in commissions and estimated retail profits. Let's see... I think that only works out to $10,000 per person. So obviously, to make this business plan work for you, you are going to have to go above and beyond what is provided by Market America.
What does Market America bring to the table? They provide the high-quality product, of course. They also ship and deliver the product. They provide a marketing plan, a "custom" web portal, marketing materials, and their Management Plan. They claim to handle 90 percent of the administrative and operational aspects of the business. They also tout a comprehensive training and support structure.
What does this training consist of?
Quarterly national conventions and bi-annual training meetings in Miami and Greensboro (Market America's headquarters), marketing materials that the distributor must purchase for several hundred dollars, audio guides, a Custom Web Portal (which means a page for your business, not your own website) newsletter, and a training website (which, when I looked at it today, included plenty of educational information on the products, but nothing on actual marketing techniques). You also have the potential support and attention of your sponsor.
Can this plan work for you?
Market America does have great products. All of their products address popular health concerns, at a time when people are educating themselves and taking their health care into their own hands. But you still have to find potential customers and let them know about your products, build your business, and recruit your lines. Will Market America be able to take care of that for you?
Market America excels at educating you about their product line, but leaves the rest of the marketing plan up to you. They still promote the warm market of family and friends, plus the giving of samples, and the token web page.
So where to go from here?
In order to create a business, you will need to take your sales and marketing efforts into your own hands, and join the 21st century. Your number one priority will be to look for ways to increase your marketing knowledge and skills. The products are good, the market is good, and the education is good. But still, if you're not talking to the right group of highly motivated people who desire what you have, you're wasting your time, energy and money. Otherwise you'll just get frustrated.
In Conclusion:
In order to increase results, you must learn to utilize all the options and tools the internet offers. Start with a robust website with search engine optimization to direct people to your website and capitalize on their visits. Also, social media in its various forms by which you can reach targeted people and let them know the solution you have available for their problems. This is just the beginning tools needed to take this business opportunity one step further then the basics offered by the company.
As with any business, if you rely on someone else efforts to build your business, you probably will be disappointed in the results. As with any business, large or small, it's up to you to make it succeed.
If you have any questions about the material covered please contact me @ (928) 239-5070.
Mark Pepper has been directly involved in the production of over $14 million in direct sales as a international marketing coach with multiple network marketing companies. To find out more about Mark get your Free Report Now [http://www.addrepsdaily.com/market-america/].
You can also learn more about how to gain that insight [http://www.addrepsdaily.com/market-america/] on how to advance your business forward to achieving the results your looking for.
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