Market America training is an important part of running your "Unfranchise" business. First, participation in company training is a requirement for maintaining your business status. Second, effective training is the key to rapid growth and profits in your Market America business. Discover the secret that will super-charge your business training for maximum success.
Benefits of Market America Training
Market America training and evaluation in the Basic Five covers the areas of Retailing, Prospecting, Recruiting, Sponsoring and Follow-Up. The key to profits and business growth is your skill in marketing your products and services. Your company training covers mainly the use personal contacts and person-to person marketing. Let's look at the challenges for which your training must equip you
Challenges in Marketing: Finding Enough Leads
To receive a part time income of $ 1,500 per month, you need to have a business volume (BV) of at least 10,000 evenly placed in the two legs of your business center. If every member creates the minimum maintenance volume of 100 BV, you need 100 members in your center.
Your first challenge is to find a large enough audience for your marketing. Only a few prospects, around 2%, will buy from you on first contact, so you need a large number of leads to create the number of customers that you need. In our example, your center needs at least 5,000 qualified leads. Your circle of family, friends and personal acquaintances is not large enough for this.
Challenges in Marketing: Building Your Unique Selling Proposition
To compete well, you need offer your audience a compelling reason to buy from you, and not somewhere else. Market America offers some goods with unique features and benefits, such as the Isotonix antioxidant, neutraceuticals and anti-aging formulations. However, as you are reaching out to a wider audience, you are competing with other provider of comparable products. Therefore, you need to position yourself as a preferred provider to your customers.
Challenges in Marketing: Finding Active Distributors
To activate your business center and receive commissions on group volume, you need to recruit and keep at least one active distributor in each of the two legs. Your distributors should begin to generate their own business volume soon, so they need adequate training to face the two challenges above and build their own Market America business centers.
Successful Marketing Through Targeting
The good news is that these three challenges also point to the solution. Let's look for a minute at the thing that is important to your customers. People are not really seeking products and services, they are seeking solutions to their problems and answers to their needs.
So your secret to marketing success, the ingredient that you need to add to your Market America training, is your ability to position yourself as a trusted solution provider, to an audience that is actively seeking for solutions to their specific needs and desires. You can do this most effectively by focusing on a special niche within the large market served by Market America, for example professionals seeking to retain youthful energy and wellness in high stress jobs.
Building a List of Personal Leads
Use the internet and customer testimonials to identify a niche, a target market that you an relate to. Gather and publish useful generic information and position yourself as an expert in your target market. The phone and the internet allow you to contact thousands of prospective customers every month. Offer useful information in return for contact information, and build a list of personal leads that know and trust you. Now you have a large audience to which you can direct your personal marketing skills.
Seek Training in Direct Marketing
Your Market America training will be most effective if you add this skill of building your own circle of personal leads, through targeting, positioning and prospecting. This approach is known as direct marketing, and it is the simplest and most cost-effective marketing strategy for home business owners. Add this skill, and your Market America training will reach its full potential.
Your skills in direct marketing will also enable you to train your own distributors. Teach them how to use the targeting and list building tools that you have developed. This will complement their own Market America training, and empower them to build their own successful business centers. This is the key to true duplication, the fastest and most effective way to fully activate your distributors and build a huge Market America business.
Dr. Kai Druhl is a well respected network marketer. The "underground" marketing strategies that he is revealing in his sought after reports and videos have generated more than $14,000,000 in profits, for networkers just like you.
Discover how to apply the powerful Market America training strategies from this article to your business step by step, starting right from where you are. Click the link now for your free MLM marketing reports and videos.
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